Marketing For Business

Marketing for Business
A free Marketing Development site devoted to assisting the SOHO based business

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With over 25 years of diverse hands on experience in the field of sales, marketing, & advertising, consultant Bill Frazzetto has developed this web site to provide the small office, home office, and small business manager a completely free resource to advance their business goals. If you find the resources here to be of benefit to you, then all we ask is that you inform others about the site and show your support of our site's sponsors. And please Bookmark this site now! It will be updated constantly, so stop by often.

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Overview

Anyone who plays guitar (or any other musical instrument for that matter) for many years can probably tell you about the ability they've developed to quickly pick up and transpose something they overhear on their own instrument; a sort of second sense or instinct. Physicians who've been in practice for many years are often renown for the ability to quickly diagnose and effectively treat a wide range of condition, even those that are considered rare. Likewise, it strikes me that when you've been working intensely developing marketing strategies and organizations for the amount of time I have, you tend to develop a great deal of expertise and the same kind of instincts as described in the example I just mentioned.

And I have used that experience and expertise to enhance my own income and lifestyle, along with giving many individuals, businesses, and organizations the guidance and commitment that is required to attain the goals stated in their business plan. From Fortune 1000 giants to small companies with less than a half dozen employees, the methods and techniques I have developed have provided superior results with an amazing degree of consistency. While I do not intend to divulge those specific proprietary methods I have established over the years for the benefit of my clients, the information on this site is being developed to provide the SOHO and small business manager with the foundation they need to develop and successfully execute a realistic and competent marketing strategy.

I have seen many a good business idea just go straight down the tubes because the managers of the business looked at marketing with a "we're gonna wing it" attitude. Successful marketing is not an "off the cuff," "let's go with the vibe" kind of activity. It's hard work and a lot of focused and concentrated thinking. Hours and hours of planning, testing hypothesis, tracking results and modify actions and resources accordingly are key ingredients of the development of a winning marketing strategy. I hope this site, at the very least, causes you to rethink your current marketing strategy (if you have developed a formal strategy at all), and carefully consider the ideas and methods I am outlining for your organization's benefit.

In any case, if you've read this far, then you are no doubt someone who is serious about your future and your goals. You have gained and deserve my respect for undertaking the daunting task of finding success in the world today, and I hope the information I am providing will prove to be of legitimate value to you. Thank you for stopping by and I wish you the best of luck in all your endeavors!

Bill Frazzetto, Spring 2001

This free resource is owned and operated by Bill Frazzetto, president & CEO of Web Target Marketing Group, Inc., and Creative Director and Managing Partner of OuterMedia USA. If you would like to contact Mr. Frazzetto directly, you can click on either link and the contact information on either site will assist you, or you can use the email doorway provided on this site under the left border menu.