Advertising

Marketing for Business
A free Marketing Development site devoted to assisting the SOHO based business

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I am often asked, "what makes marketing separate from sales and advertising?" Marketing is the work you do to determine where to fire your most potent ammunition; your advertising, public relations and promotional budget in order to develop leads and sales (revenue). Like a good marksman, the closer to the mark you get, and the quicker you can hit it, the more successful you will be.

In other areas of the site we have covered a lot of the ideas and concepts behind identifying your primary and secondary target markets. In this area we are going to delve into the ways you can use your advertising dollars with a greater degree of success.

Remember that advertising development is often plagued by the same issues that cripple a poorly developed marketing plan. Quick ideas that seem infallible at first, assumptions based on illogical hunches and inaccurate information - a failure to do the work and brainstorming that will prevent you from throwing your advertising dollars into what will seem like a black hole of expenses and frustration. This is not to say that a sudden insight and idea is not going to provide the catalyst to drive your idea to fruition. I'm simply saying that you must do the work that's required to allow that insight to be the tool to reach your business goals.

This free resource is owned and operated by Bill Frazzetto, president & CEO of Web Target Marketing Group, Inc., and Creative Director and Managing Partner of OuterMedia USA. If you would like to contact Mr. Frazzetto directly, you can click on either link and the contact information on either site will assist you, or you can use the email doorway provided on this site under the left border menu.