Government Regulation

Marketing for Business
A free Marketing Development site devoted to assisting the SOHO based business

CLICK HERE TO EMAIL

There's no doubt that there have been unscrupulous people who have taken advantage of the powerful effective nature of the well crafted telemarketing presentation. However, when push comes to shove, I see that it is often the consumer who is as much at fault as the allegedly illicit telemarketing promoter. What astounds me is the reaction of the media and the government, and their all too obvious bias against the telemarketing organization. I think we also have to admit that telemarketing is no more or less prone to "bad apples" than any other area of commerce.

However, much like the wasteful and nationally damaging "war on drugs", these forays against otherwise legitimate operations have become a feather in the hat for government employees who expand both their personal and political fortunes, regardless of the costs in terms of violating the rights and freedoms of otherwise innocent people. And the press, in order to sell more copies, has no quandary when it comes to forming false conclusions and covert speculations that impact the entire profession negatively. Excuse my tone, but I've just seen too much audacity and stupidity not to have formed an opinion.

The good news is that in the majority of states, the requirement for a telemarketing operations and sales license is merely a matter of routine registration. And reasonable strategies to eliminate the illicit operations that were so common fifteen years ago have had a dramatic impact on the profession and it's acceptance by the consumer and business marketplace.

A few states, like Florida and Texas, are a little more than difficult, but then these are states run by the more right wing side of our government. Over time, even these backwards state governments will come to realize that responsible and reasonable regulation are the only appropriate response to small business utilization of such a cost-effective marketing technique. To make telemarketing legal or accessible only to those large, established multi-national corporations that are the polar opposite of the struggling small-business is not only giving them an unfair competitive advantage, it's unethical and probably illegal. You would think the people who develop and enforce the laws would know better.

Still, if you are looking to pursue a incoming our outgoing telemarketing program that targets consumers from either Florida, Texas, or a few others that have overtly strict telemarketing regulations, I strongly suggest you seek both professional and legal advise.

This free resource is owned and operated by Bill Frazzetto, president & CEO of Web Target Marketing Group, Inc., and Creative Director and Managing Partner of OuterMedia USA. If you would like to contact Mr. Frazzetto directly, you can click on either link and the contact information on either site will assist you, or you can use the email doorway provided on this site under the left border menu.