Highly Targeted Print

Marketing for Business
A free Marketing Development site devoted to assisting the SOHO based business

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The fact that so many magazines and other publications are targeted at specific niche markets makes advertising in the right ones a very lucrative opportunity.

Something I discovered in the mid-80's opened my mind to the whole concept of target marketing. As a vice-president at BSA Advertising on Madison Avenue, I learned a lot about the emergence and potential inherent in "trade publications". When I discovered magazines like "Waste Age" and "Personnel Management", I realized that if these magazines were indeed reaching some very specific markets (and hard to penetrate markets), then it would make sense to use them to advertise to those specific target markets if the proper advertising vehicle existed.

Well that was then and this is now. Today there is hardly a chance that just about any profession, interest or cause does not have a print publication to support it. Just in the area of technology, I myself receive a half dozen beautiful magazines every month. And I do respond to the ads that interest me, so I myself serve as just another example of how effective trade publications can be if you have a good product/service and a compelling story to go with it.

And it goes beyond magazines. Webcentric publications, newsletters, newspapers, even some aspects of television (especially cable) offer a variety of highly targeted platforms by which to serve your message. But by far, the most consistent vehicles for actively and successfully penetrating a specific or even niche market is print. After that, I would have to say it is the World Wide Web.

This free resource is owned and operated by Bill Frazzetto, president & CEO of Web Target Marketing Group, Inc., and Creative Director and Managing Partner of OuterMedia USA. If you would like to contact Mr. Frazzetto directly, you can click on either link and the contact information on either site will assist you, or you can use the email doorway provided on this site under the left border menu.