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Marketing for Business
A free Marketing Development site devoted to assisting the SOHO based business

 

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If you didn't know this already, get ready to save a lot of money!

Advertising agencies derive a great deal of income from the 15% commission or discount they receive on all of their placed advertising. What does this mean to you, with your little advertising budget?  It means you have 15% more money to spend on even more ads!

The vast majority of publications and media will give you the same "agency discount" if you set up a basic insertion order and place the advertisement correctly within the publication/media guidelines and deadlines.  This holds true even for small in-column classified advertising!  It's not a difficult thing to do and if you spend more than little bit of money each year on advertising, it's well worth the effort.  I have set up just this kind of "in-house" agency and saved my clients over $50,000 a year in advertising expenses, right off the top. 

And who said the World Wide Web has no tangible value? 

 

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This free resource is owned and operated by Bill Frazzetto, president & CEO of Web Target Marketing Group, Inc., and Creative Director and Managing Partner of OuterMedia USA.  If you would like to contact Mr. Frazzetto directly, you can click on either link and the contact information on either site will assist you, or you can use the email doorway provided on this site under the left border menu.

All textural content contained herein (c) 2000 William Frazzetto