My belief in the power of developing even a modest in-house telemarketing
department is unshakeable. I have made it work too many times just too
well not to recognize the many versatile applications of the methodologies
utilized. From small SOHO businesses, to professional practices and
multi-national corporations, I have witnessed so many success stories because of
the legitimate and careful application of telemarketing techniques that it is
nothing les than astounding. In many of these situations, I was intrinsically
involved in the development or immediate enhancement of the
client's telemarketing department, so I've developed a pretty good feel for the
way the techniques of legitimate telemarketing can be applied across a variety
of business models.
If you have never used telemarketing for your business model, consider the
impact it can have on your activities even if it increases your net revenues
only 10% to 15%? In many cases, the increase is far more dramatic that,
enough so that I've seen many businesses switch to a telemarketing only
mode of promotion and sales after thorough testing and development.