In-House or Outsource?

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Depending on a variety of factors, you can incorporate telemarketing into your business in two basic ways. You can either develop the telemarketing program in-house or you can outsource the bulk of the work to a third party agency that specializes in telemarketing services.

Again, depending on exactly what you are looking to accomplish, an in-house telemarketing operation can be an extremely cost-effective to create a tremendous boost in your revenue stream and profitability. However, you just can't install a couple of phone lines, hire a couple of minimum wage people and have them go after your precious target markets. Like everything, you need to carefully set out your goals and your plan/strategy in wiring and then test your (tele) marketing plan and adjust accordingly.

If you have not developed and tested a telemarketing program that you know will provide results, I often do not recommend the utilization of an outside telemarketing agency. Outsourcing can be phenomenal for well established national brands or if you've already developed a complete telemarketing program that you feel you can more or less "transpose" from in-house to a call-center environment.

Essentially, I am saying that outsourcing definitely works, but it is not the tool to use to develop a telemarketing campaign or sales program. I've had too many clients come to me after they had spent anywhere from $10,000 to $150,000 on outside agencies with dire results. They conclude, after hoping that the outside party will provide the miraculous results that telemarketing is know for, that for some reason it just does not work for them. That's not true, you just go to those guys once you have worked out all of the kinks in fully developing the telemarketing presentation. Then let those pro's go to work and they'll probably show you the kinds of results you were initially looking for.

Or you may find that you prefer the control and proximity of your call center, and elect to keep it or even expand it in-house. The photo above shows a modest in-house immediately following an expansion from two full-time telemarketers on one shift to ten telemarketers on two part-time shifts. A "low tech" call center of this nature can be incredibly effective and requires a minimal outlay of capital to develop.

This free resource is owned and operated by Bill Frazzetto, president & CEO of Web Target Marketing Group, Inc., and Creative Director and Managing Partner of OuterMedia USA. If you would like to contact Mr. Frazzetto directly, you can click on either link and the contact information on either site will assist you, or you can use the email doorway provided on this site under the left border menu.