A Marketing Plan

Marketing for Business
A free Marketing Development site devoted to assisting the SOHO based business

CLICK HERE TO EMAIL

Thousands of very viable business ideas, ideas that no doubt have multi-million if not multi-billion dollar potential, have failed simply because of a lack of a viable marketing plan.

I'm astounded at the number of business plans that read like a million dollars with all kinds of projections and assumptions, yet there's hardly a paragraph or two that delve into the marketing aspects of the plan. I see statements like "active magazine advertising, combined with web oriented promotions will generate incoming sales inquires" or, "the marketing budget of $100,000 is more than adequate to generate substantial sales leads." Oh really....?

It's terminology like this that tells me that the writer has hardly put any thought into the realties of the marketing and sales equation. And in some industries, like the current dot com craze with all of these small technology start-ups, I routinely see private placement offerings with no more than a sentence or two in the entire proposal that deals with marketing. Yet I reiterate, many of these offerings involve a basic concept that is often very innovative and intriguing.

However, without a solid marketing plan in place the odds of that idea taking root and growing to the point of profitability is minimal.

If you've been running your business without a marketing plan in place, no doubt you've endured the frustration of seeing viable dollars wasted on what seemed at first to be really wonderful advertising and sales promotion. Yet I assure you, if you're basic business concept is sound, you're not far from finding the combination of marketing elements that can propel you and your business over the top.

On the other hand, if you are in the planning stage, do you, your great idea and your precious budget dollars a favor and think, think, think about marketing...

Then put it in writing and think some more. Keep doing your homework until you know you've got it right.

This free resource is owned and operated by Bill Frazzetto, president & CEO of Web Target Marketing Group, Inc., and Creative Director and Managing Partner of OuterMedia USA. If you would like to contact Mr. Frazzetto directly, you can click on either link and the contact information on either site will assist you, or you can use the email doorway provided on this site under the left border menu.