The Value of an Idea

Marketing for Business
A free Marketing Development site devoted to assisting the SOHO based business

CLICK HERE TO EMAIL

Many a marketing or advertising solution that has taken a business concept from a risk investment to a profitable success vehicle has come in a flash of insight or a sudden idea that just really seemed to put all the pieces in the right places.

Despite my exhortations to not be overwhelmed by a quick idea, I am not trying to say that a burst of intuition or creativity should be disregarded. I feel quite the opposite, since the answer to your business concept will probably come in a flash of insight.

I am simply saying that before you take that idea and commit your precious budget dollars to it's development, you must do the work that is required to minimize the risk of the concept's possible failure and it's attendant effects.

It's not fun, but it's absolutely necessary.

No, let me take that back, it is fun. It's really great fun, when your work provides positive results. For me, when a plan really hits the mark and the results are obvious, it's a definite high.

On the other hand, when you miss the mark, it's not fun. In fact, it is so much not fun that it is well worth spending the time and effort to do the job right and do it so the first time.

This free resource is owned and operated by Bill Frazzetto, president & CEO of Web Target Marketing Group, Inc., and Creative Director and Managing Partner of OuterMedia USA. If you would like to contact Mr. Frazzetto directly, you can click on either link and the contact information on either site will assist you, or you can use the email doorway provided on this site under the left border menu.