Telemarketing

Marketing for Business
A free Marketing Development site devoted to assisting the SOHO based business

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Telemarketing, the selling of goods and services almost entirely via telephone based promotions, has developed a frankly undeserved bad reputation. Yes, telemarketing has been used to perpetrate fraud, but so has virtually every other form of marketing and sales. Unscrupulous people are just that; they will exploit whatever means they can to separate someone from their money.

However, because the methods developed in telemarketing are so effective, many state governments and the Federal Trade Commission have deemed it necessary to regulate the use of the telephone as a sales & marketing tool. However, in most cases the requirements and fees are reasonable, as long as one has no prior criminal history-and I think that is a good thing. Thankfully, only a couple of states have actually attacked the telemarketing industry to the point of absurdity and the violation of people's rights.

What I find amazing about telemarketing is that the success principles are pretty much consistent throughout the sales spectrum. Identifying the decision maker, qualifying the decision maker, providing substantiation of your claims and follow-up calls leading to a closed sale. As I write this, I can't recall a single scenario in the telemarketing field where this was not the basic foundation of new account development.

This free resource is owned and operated by Bill Frazzetto, president & CEO of Web Target Marketing Group, Inc., and Creative Director and Managing Partner of OuterMedia USA. If you would like to contact Mr. Frazzetto directly, you can click on either link and the contact information on either site will assist you, or you can use the email doorway provided on this site under the left border menu.